About Populi

Populi was a healthcare analytics platform that helped providers analyze patient utilization, referral patterns, and network leakage to identify growth opportunities. The platform combined large healthcare datasets with interactive analytics tools to give organizations insight into physician relationships and market trends. Populi was acquired by Definitive Healthcare in 2023.

 

​My Role

As the Senior UI/UX Designer, I partnered closely with the UI Lead while collaborating across Product, Support, and Engineering to gather requirements from both current and future users of the platform. I conducted user research and usability testing to validate design decisions and uncover pain points in the existing workflow.

 

Throughout the project, I was responsible for shaping the user experience and ensuring design consistency from early exploration through final delivery. This project also involved significant cross-team collaboration, making it one of the largest coordinated efforts I had participated in at the time.

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Takeaways

Maintaining a strong focus on the MVP and aligning on scope early was critical to keeping the project moving efficiently. Without clear boundaries, scope creep could quickly expand the feature set and introduce unnecessary complexity.

 

I also learned that presenting designs that appear too polished too early in the process can discourage meaningful feedback. Stakeholders tended to focus less on workflows and underlying problems when designs looked final, which reduced opportunities for early critique and led to additional rework later in the project. Emphasizing lower-fidelity explorations earlier in the process helped keep discussions focused on solving the right problems before refining the visual design.